Claire Reid conceptualized Reel Gardening at the age of 16

Reel Gardening is a South African Social Enterprise that manufactures a patented biodegradable, pre-fertilised seed tape that enables people with little knowledge or resources to plant successfully. The Reel Gardening Seed Tape holds seeds at the correct distance apart and anchors seeds at the correct depth for optimum germination. All you need to do is make a furrow in the soil, plant the tape, water and watch it grow!

The concept of Reel Gardening was developed by Claire Reid at the age of 16 in response to the issues she faced when trying to grow her own organic vegetables at home to sell to her parents for additional pocket money. She felt overwhelmed when having to choose the correct seed and fertilizer for her region and month of planting. She was then angered by the volume she was required to purchase even though she only had a few square meters available to plant.  But it was only when she was sitting in the soil with a tape measure between her knees failing to get the seed to remain in the ground at the correct spacing did she ask for help.

Meggie, the family’s housekeeper, came to Claire’s aid and began to share her personal planting story which involved little access to water and the inability to read the instructions on the seed packet.  Meggie said that she had failed at her first attempt at growing her own food which saw her utilising her little resources looking after what turned out to be weeds. This lead to Meggie never wanting to attempt to grow her own food again. Claire decided in that moment that she wanted to create a simple solution that would make growing vegetables simple, fun and successful for everyone, regardless of access to land, time, education or water and Reel Gardening is that solution.

The Reel Gardening team is made up of 7 people, all based in Johannesburg, South Africa, 6 of these people are women, 3 of whom are previously unemployed mothers who we have upskilled to manufacture the product in our in house workshop.

They also have a team of 6 national trainers who we have upskilled through a train the trainer programme and have equip with tablet technology.

Passionate about giving back in South Africa. For every garden in a box sold through the Girl Scouts of America, Reel Gardening will donate seed tape to the community projects they support in of South Africa. Reel gardening equips anybody, with any level of gardening knowledge or education to grow their own food successfully. Reel Gardening makes growing quick, fun and easy. A garden is a gift of growing, health, connecting to the earth and fresh food. It should not only be reserved for those who can afford to pay for it.

Reel Gardening has worked with more than 300 schools over the past 6 years and has consistently seen the numerous benefits of empowering the youth to care for a garden. They learn about patience and slowing down in a past-paced, immediate gratification world. They learn to take responsibility for something and the consequences of letting that responsibility slide.


They learn that nature is not perfect and that sometimes your vegetables will be strange shapes and different colours but that they are still valuable and edible. They appreciate the embodied energy that goes into their food and learn to respect the environment. A vegetable garden is a beautiful life lesson.


Applications are now open for a new cycle.

There’s an agricultural revolution underway. And our passion is pushing the envelope until innovative and fundable food, agtech, and agriculture innovations have spread around the globe, from farm to fork and beyond. Our outreach has already reached over 60 countries as we continue to expand.

We continue to seek for innovative ideas that provides solutions for the lives of approximately 40% of the world’s population thriving on agriculture.

Our main categories include but are not limited to:

  • Food tech – the intersection of food and technology
  • Ag tech – the juncture of agriculture and technology
  • Agriculture Production & Processing – processing agriculture products and intermediate products into valuable marketable products
  • Agroforestry & Husbandry – optimizing the total output per unit area of tree, crop, and livestock combinations
  • Food or Beverage Product or Retail – creating new or improving food or beverage products or retail concepts
  • Food Security & Sustainability – the process of having reliable access to a sufficient quantity of affordable, nutritious food while keeping the environment healthy and food production economically and socially viable.
  • Food Waste – food that iAPPLICATIONS ARE OPENs discarded or uneaten anywhere from the process of harvesting to consumer products
  • Nutrition & Health – the intake of food, considered in relation to the personal body’s dietary needs
  • Safety & Health – safety, health, and welfare of people in the food and agriculture workplace
  • Packaging & Logistics – the technology of enclosing or protecting products for distribution, storage, sale, and use
  • Agriculture Education – new and impactful forms to educate the youth in agriculture
  • Agriculture Tourism – a ‘return to nature’ unique experience through alternative tourism

Agripreneurs can apply here.

Global Agripreneurs Summit 2017 Highlights

Global Agripreneurs Summit 2017 has become an industry highlight bringing together agripreneurs  and industry stakeholders from over 50 countries across 5 continents to accelerate the power of transfer of knowledge.

Future Agro Challenge is dedicated to bringing agripreneurs to front lines to make the changes that provides solutions for  the lives of approximately 40% of the world’s population thriving on agriculture.  FAC  bridges the gap between agripreneurs and the resources they need to develop their ideas and make a positive impact in the world.  The agripreneurs are given a chance to pitch their ideas to investors, industry leaders and decision makers with the aim to gain the  title “Agripreneur of The Year”.

Further to our surveys, agripreneurs confessed their feedback and shared promising results:

  • 100% of the startups said that the Summit fulfilled their reason for attending (being networking and funding the main reasons to attend).
  • 58% of the startups met up to 5 founders/collaborators relevant to their needs, 42% more than 6, and 20% met more than 10.

See highlights of what happened here.


The Future Agro Challenge Global Championships ends with a success! Claire Reid, founder of Reel Gardening located in South Africa, went home as the Agripreneur of the Year receiving a custom made package to support their next steps.

Reel Gardening has developed a unique seed system that can be grown into a vegetable or herb garden in nearly any climate. Reel Gardening pre-packages a paper strip with seeds and fertilizers so it can be easily planted at the correct depth and maintained. Find out more at

Modou Ns Njie, founder of Fresh Farm Online, wins the Audience Award applauded for successfully mobilizing his network and receiving the most audience awards online.  Farm Fresh is the first online fresh food and delivery service store in Gambia, making easy and timely access to fresh fruits and vegetables available.

Runners up were Carolina Medina, Founder of Agruppa based in Colombia. Agruppa leverages mobile technology to optimize the current fruit and vegetable supply chain between the farm and mom-and-pop shops in the city.

And Okello Gabriel,operations director of Green Heat Uganda Ltd headquartered in Uganda. Green Heat Uganda Ltd’s innovative slurry-separation system greatly reduces water demand. The system creates an easily managed fertilizer product while increasing gas production.

The five other finalists were SeedForward (Germany), LARBE AgroBusiness Project (Chad)Si-Technologies International B.V (India)., Nutrishake Andino (Peru),  aQysta BV (Netherlands),

Once again we would like to congratulate all 50 agripreneurs coming across 5 continents.  The inspiration and innovation of each of you should be well recognized.  More news on updates to come!


Global Agripreneurs Summit Days Away

The Future Agro Challenge Global Championships will for the first time, in its third leg be held in South Africa. Another first for us is hosting our Championship in joint collaboration with the Securing Water for Food (SWFF) Grand Challenge, in what will be the Global Agripreneurs Summit 2017. SWFF is a programme developed to help farmers around the world grow more food using less water, enhance water storage and improve the use of saline water and soil to produce food.

The Global Agripreneurs Summit is a one of a kind four day vibrant event that brings the latest innovations in food, agTech, and agriculture. The Global Agripreneurs Summit 2017 will offer a varied programme participated in by top-notch industry leaders, investors, agripreneurs, farmers, thinkers, government representatives and innovators. The event is a highlight on the industry calendar and led by Future Agro Challenge in partnership with the Industrial Development Corporation, USAID, Sida through the Swedish International Development Cooperation Agency, the Ministry of Foreign Affairs of the Kingdom of the Netherlands, and the South African Department of Science and Technology, also a co-host of the GEC.

Themes for this year’s Summit include food, agricultural technology, and agriculture innovation to adopt to tomorrow’s world; increasing the global nutritional value of food and securing water from food, as well as, increasing the global GDP contributed from agriculture.

The programme includes an Innovator Coaching Camp; One to One Investor Sessions; the Innovation Marketplace where the agripreneurs will display their innovations, finishing up with the 3rd Future Agro Challenge Global Championships on 15 March where the winner of this year’s challenge will be announced.

Official representatives attending to acknowledge the Global Agripreneurs Summit include Deputy Director General from the Department of Science and Technology, David Ferguson, Director of USAID Center for Development Innovation at the Global Development Lab, USAID Mission Director/Ambassador, Netherlands Ambassador Ms. Marisa Gerards, Ambassador of Sweden Ms. Cecilia Julin, Jan Huesken, Netherlands Deputy Ambassador.

Organisations dedicated to support agripreneurs that will be attending include Soros Economic Development Fund, IFC World Bank, Databank Agrifund, Moringa Fund, TAF African Agriculture Fund, Standard Chartered Bank, Elea Foundation, Techstars, and Global Business Angels Network to name a few.

Both the Innovation Marketplace, where innovators will display their innovations from March 14-15, and the 3rd FAC Global Championships on March 15, will be open to the public. For more information or to attend please register here. or find out more.

Follow the #FACagripreneurs Battle on Facebook and vote for your preferred idea.

Congratulations to our Top 50

Congratulations to our Top 50 #agripreneurs that will compete for the title of “The Agripreneur of the Year” at the 3rd FAC Global Championships in #Johannesburg from March 12-15, 2017!
@citycrop Farm Fresh @farmfreshgambia Osma Hassan Ali Tabid Platinum Compost Pty Ltd Agruppa @seedforward Ranch Du Sahel @semilapr @KarawCraftventures Green Path MUHR Natural Products – Wild Garden Project @boldopy @zalivanje @nutrishakeandino Happy Farmer Sadness Secondary Middle School – AquaFarm Ltd. @centreforagro Save Our Agriculture @agrocenta Taqa Solutions @agronsolutions @refilldom @zenvus CSABateke project @em3agri @8villages MetaMeta/Salt Farm Texel @practicalaction @ReelGardening @worldhopeorg Adaptive Symbiotics Technologies My Rain @aQysta Aybar Engineering @ICBAAgriculture Future Water MIT TATA Si Technologies Conservation South Africa @IgnitiaWeather @saltfarmtexel Water Governance Institute Green Heat ICU Jordan ICU Peru Guano Fertilizer Mozambique Real Agricultural Solutions for Africa